Thursday, June 4, 2020

Impact Of Logo Design On Your Brand Image



The simplicity in an abstract logo design makes it easy to reproduce whatever format it may require. The complexity in its message makes it appealing to customers and balancing both simplicity and intricacy is the key to the harmonious look of logo. Customers can easily distinguish an abstract logo from any other style; the reason why a certain logo stands out and recognizable even far away. This research paper has helped to find the impact of logo redesign on brand image, when the company or brand changes their existing logo or brand name to suit with the logo. Why the brand have to change the logo time to time. Through questionnaire in this study, it has been found that with customer’s favorite logo, why and for how long they have been attach with the particular brand which they love. Mockup
Many people think that a logo is a brand or they take logo as an identity of a business and organization. But make sure that you do not mix logo design, branding, and identity design as they have different meanings. But they all make a desired perception and image of a product or business.
Impact Of Logo Design On Your Brand Image :
·        A professional designer team to emit what is real
·        A powerful logo influences customers
·        Smart symbol in logo design can indicate the whole story of your business
·        Bring the brand to the next level
·        Perfect logo design leads traffic to a site
When a customer wants your business services, they first look at the logo. They will prior make an image in their mind about your business. Whenever you create a logo make sure that is unique and impressive at first glance of the user. Logo Design
This defines every detail you have used in the logo design will put a heavy impact on your brand.
Color:
A coloful logo looks amazing in its own shadow. And as we all know colors can elicit feelings. The proven results show that colourful logo design puts more impression on potential customers. The research said, 84% of people make their decision on the basis of color you used to design a logo.
Symbols:
A logo is incomplete without the use of sign, mark or word that represents the motive of a business. The companies like sticky IT specializes in websites can guide you what is good for your brand. The English alphabets can also be employed in logo design and it can be a memorable design for users.
In the mad race of competition, go with innovative and classy looking logo designs. A logo is well presentable if it helps you to understand the main idea behind its building.


10 top Netflix documentaries for graphic designers



When you're stuck in a creative rut and searching for inspiration, your first port of call is usually the web. But if you subscribe to Netflix, you may be missing a trick. The streaming video service is packed with inspiring documentaries on all kinds of creative subjects, ideal for helping resurrect your mojo and give you fresh ideas and inspiration. Mockup
01. Abstract: The Art of Design
Created by former Wired editor-in-chief Scott Dadich, docu-series Abstract: The Art of Design offers eight standalone profiles of prominent designers and creatives. Each is around 40 minutes long, lavishly shot and beautifully edited. And even if you don't think you'll be interested in the individual profiled, you soon get sucked into their world. 
02. The Creative Brain
We'd all like to be more creative and productive in our work, but often struggle to do so in practice. The Creative Brain is an insightful 52-minute documentary aims to help us find a way forward.
Neuroscientist and best-selling author David Eagleman takes as its starting point the idea that "Creativity doesn't mean creating something out of nothing. It means refashioning something that already exists." 
03. Minimalism: A Documentary About the Important Things
Right now, minimalism is a huge trend in graphic design, from app interfaces to logos. But what's minimalism really about, and how can you make it enhance your creative ideas, rather than just make them look like everything else?
Minimalism: A Documentary About the Important Things is a 2016 documentary by Matt D'Avella examines the roots of minimalism as a reaction to modern consumerism and media overload, and how it's let to new movements such as decluttering and simplified ways of living. PSD Mockup
04. Jeremy Scott: The People's Designer
Directed by Vlad Yudin and running at one hour 48 minutes, Jeremy Scott: The People's Designer is a documentary movie showcases the life and work of American fashion designer Jeremy Scott. Known for his designs for Adidas and Moschino, Scott has also worked with countless celebrities, and many of them contribute here including Miley Cyrus, Rihanna, Lady Gaga, Katy Perry, Rita Ora, and Paris and Nicky Hilton.
05. Floyd Norman: An Animated Life
In 1956, he became Disney's first-ever African-American animator. Then after founder Walt Disney's death, he left to start his own company, which produced black history films for high schools.
This intriguing documentary, Floyd Norman: An Animated Life, was made in 2016 and charts how Norman continues to impact the industry and battle ageism. Running at 1 hour 34 minutes, it's an incredible story of a man who comes across as humble yet charming, incredibly creative yet unassuming and underappreciated: an inspiration, in short, for us all.
06. Struggle: The Life and Lost Art of Szukalski
Never heard of Stanislav Szukalski? Nope, neither had we, and that's kind of the point of Netflix Original documentary Struggle: The Life and Lost Art of Szukalski. Its starting point is 1968, when pop culture collector Glenn Bray, who had an interest in surrealist art, discovered an unusual book featuring the art of Szukalski. He delighted in showing its drawings and photos of sculptures to his circle of friends in the underground art comic world, including Robert and Suzanne Williams and George DiCaprio, who found the forgotten Polish master's vision far ahead of its time. 
07. I am Sun Mu
In 2014, he embarked on what many saw as a risky move: a solo exhibition of his work in China, North Korea's greatest ally. Documentary film I am Sun Mu, which runs to 1 hour 27 minutes, follows events as Mu prepares his show undercover, before an unexpected turn of events puts him and his friends and family in danger.
08. The Toys that Made Us
Many of us found our first real appreciation for design – albeit a subconscious one –  through interaction with our childhood toys. It's a love which often sticks with us throughout our lives. 
And so quirky docu-series The Toys that Made Us, which looks at the creation of some of the world's most iconic toy franchises, is a great way to think about design in a way that's both nostalgic and familiar, and provides new insights into what goes into crafting a classic.
09. The 100 Years Show
Born in Cuba in 1915, artist Carmen Herrera sold her first piece aged 84, and held her first solo exhibition at 89. Her abstract and minimalist art has since brought her international recognition, and this documentary was made to celebrate her 100th birthday in 2015.
Directed by Alison Klayman, 29-minute documentary The 100 Years Show celebrates a "fame that literally took a lifetime to happen”. An excellent watch that will inspire creatives of all stripes and all ages.
10. The B-Side: Elsa Dorfman's Portrait Photography
Directed by Errol Morris, it explores the life and career of his friend Elsa Dorfman, a Polaroid photographer. This 80-year-old woman comes across as warm, charming, insightful and inspirational, as she reminisces about her photography career, publishing, feminism, friendship with Allen Ginsberg, and more. 
The fact that you probably don't know anything about Dorfman makes the story of her life all the more compelling, and Morris brings it all together in a way that keeps up the pace and remains captivating throughout its one hour 16 minute length.

UI Design Vs UX Design



What is UI Design?
The “UI” in UI design stands for “user interface.” The user interface is the graphical layout of an application. It consists of the buttons users click on, the text they read, the images, sliders, text entry fields, and all the rest of the items the user interacts with. This includes screen layout, transitions, interface animations and every single micro-interaction.
Any sort of visual element, interaction, or animation must all be designed.
This job falls to UI designers. They decide what the application is going to look like. They have to choose color schemes and button shapes — the width of lines and the fonts used for text. UI designers create the look and feel of an application’s user interface. Mockup
What is UX Design?
“UX” stands for “user experience.” A user’s experience of the app is determined by how they interact with it. Is the experience smooth and intuitive or clunky and confusing? Does navigating the app feel logical or does it feel arbitrary? Does interacting with the app give people the sense that they’re efficiently accomplishing the tasks they set out to achieve or does it feel like a struggle? User experience is determined by how easy or difficult it is to interact with the user interface elements that the UI designers have created.
So UX designers are also concerned with an application’s user interface, and this is why people get confused about the difference between the two. But whereas UI designers are tasked with deciding how the user interface will look, UX designers are in charge of determining how the user interface operates.
How They Work Together
So a UX designer decides how the user interface works while the UI designer decides how the user interface looks. This is a very collaborative process, and the two design teams tend to work closely together. As the UX team is working out the flow of the app, how all of the buttons navigate you through your tasks, and how the interface efficiently serves up the information user’s need, the UI team is working on how all of these interface elements will appear on screen.
Let’s say at some point in the design process it’s decided that extra buttons need to be added to a given screen. This will change how the buttons will need to be organized and could require changing their shape or size. The UX team would determine the best way to lay out the buttons while the UI teams adapt their designs to fit the new layout. Constant communication and collaboration between UI and UX designers help to assure that the final user interface looks as good as it can, while also operating efficiently and intuitively. Logo Mockup
Research is Key
Research is vital for both UI and UX designers. It’s important for both disciplines to gather as much good information as possible to assist them in crafting appropriate designs, and both follow a similar approach.
Both will research what users want. What they expect from applications of the sort being developed. This research is often iterative, involving usability sessions, where real users will interact with scaled versions of certain functionality or visual designs being tested to determine whether the designers are moving down the proper path. Feedback is integrated with each iteration.
This process involves generating low fidelity prototypes, like wireframe renderings of interface elements in order to gauge a user’s response strictly to the functionality being tested. This can also involve fast visual prototypes and A/B tests of different possible versions of the look and feel of the interface to determine which one users prefer.

Top web design trends for 2020



Website design trends posts are like art directors — practically guiding your hands on the mouse. This year, we’re doing trends different, by focusing on what actually matters. From accessibility to truth, no code to role, these are the top web design trends to focus on if your definition of beauty includes functionality, accessibility, and psychological safety. Mockup
Top web design trends for 2020 :
1. Dark mode
I believe that one of the main trends of 2020 will be dark design, mainly focusing on UI design giving users an option to enable dark theme. Dark backgrounds make design elements stand out more, creating a higher contrast ratio with the use of other colors, but still improving visual ergonomics by reducing eye strain.
2. Imperfections that add personality
Imperfect, hand-drawn design elements inject emotion and humanity into websites, which users seem to be craving after seeing perfected yet impersonal graphics dominate web designs for years. In 2020, adding some hand-drawn realness gives web designs the heart and soul visitors find appealing.
3. Immersive 3D elements
I expect to see more use of 3D technology in graphic design and interaction design. Technology pushes the design and vice versa. Designers are armed to their teeth with vast options for creative “roaming” in 3D space. They step up the interaction game by including all of our senses in the experience. 
4. Soft shadows, layers and floating elements
Soft shadows and floating elements create a pseudo-3D effect and make the design more layered and more interesting.
5. Mixing photography with graphics
Using real photographs mixed with illustrations or graphics communicates a really customized message. Whether photos of products or people, these images can more fully support branding and help websites stand out from the crowd. PSD Mockup
6. Solid frames of white space
I am really digging the white space around websites, steering away from full bleed images and parallax designs. When something is ‘framed’ it gives the image more of a position on the site so that websites tend to ‘pop’ and stand out more. 
7. Glowing, luminous color schemes
Futuristic color schemes and designs will be on trend next year, continuing with the isometric trend and bringing in colors like blues and purples and hot pink to give designs that futuristic glowing feel. 
8. Ultra minimalist navigation
In 2020, website content will be more video with voice script and less text, heading towards precision over description. Overall, web design is going to be more simplistic to facilitate easier navigation. 
With those annoying 2010s coming to a close, web design trends 2020 are embracing futurism like never before. Attention-grabbing visuals and colors, 3D effects and old trends reinvented are all clear indicators of this new 2020 style. This movement extends beyond the screen as well, with modern web design emphasizing more user friendly site experiences, as with minimalist navigation and less eye-straining dark design.

Wednesday, June 3, 2020

Best Software For Poster Design



Posters are very useful for advertising and even for making presentations, especially in the last few years. They have become both a very popular and effective way for individuals to reach out to audiences with their ideas. You can too, but first, you have to have the ability to design a very persuasive and professional poster to begin with. Mockup
Here are 7 best poster design software and tools that you should consider.
ArcSoft Print Creations
Arcsoft Print Creations is an excellent and very simple poster making software, which allows you to create your own new signs and posters. With ArcSoft, dozens of templates for posters are ready to go, and you can choose one that fits your style the best. Next, you can simply choose your own photos either from the Web or upload them from your personal collection. 
RonyaSoft Poster Designer
RonyaSoft Poster Designer is a very simple to use software program with which you can design and print your own personal posters, signs, and banners. Users are able to begin making their posters immediately as the software already has a wide variety of several ready to go posters and banners already set up.
Poster Genius
Looking for the best scientific poster design software? Here you go. PosterGenius is a powerful and effective poster making software that can help users create professional grade posters in ten minutes or less. Poster Genius works by separating content on the poster, allowing the user to focus only on the research results, while the software will manage the rest of the post automatically.
Microsoft Wordhttp://ad.linksynergy.com/fs-bin/show?id=4JWKdWwRqkY&bids=336830.10001100&type=3&subid=0
In case you don’t know, Microsoft Word is capable of creating poster, despite the lack of photo editing features. The basic steps to create a poster using Microsoft Word include selecting the poster size, add background image, add extra images/cliparts, and insert text/WordArt. You can also insert SmartArt and charts, add effects on text and images, etc. Logo Mockup
Adobe Photoshophttp://www.ftjcfx.com/image-7127860-10576842
When you are talking about graphics editing software, Adobe Photoshop is probably the first tool that comes to your mind. If you are looking for an advanced poster maker with maximum customizability, Adobe Photoshop is definitely at the top of the list. However, you will need the budget and photo editing knowledge before you can start creating beautiful and personalised posters with this amazing software.
PosterMyWall
PosterMyWall allows you to create custom posters, photo collages, photo calendars, and photo cards for free. There are plenty of free poster background images provided or you can always upload your own. Once you have created a poster background, you can add more photos, text, and cliparts to design your own poster easily.
Posterini
Posterini is best for creating professional posters and digital flyers for your business events, products, news, etc. There are over 30 templates provided for different purposes such as new opening, conference, festival, concert, and party. Once you have selected a template, you will be directed to the customization page, where you can add text and images, resize, insert shapes, and more.


Information That A Business Card Should Include



Business cards should be extensions of your brand that convey the appropriate message about who you are and what you specifically do for your business in an unforgettable presentation.
Here are some tips regarding what you should include on your business card.
1. Company Logo and Timeline
Before you consider the information you want to include on a business card, you should make sure your card includes your logo and company tagline. Your business card should accurately convey your business identity to prospects through the use of a combination of colors, shapes, and wording. Mockup
Everyone who holds your business card should be able to instantly recognize your brand, and not just when they see the card but wherever your brand appears. You want prospects to recognize you whether they see your brand on a website, newsletter, video, physical shop, or studio.
2. Job Title and Name
This may seem like an obvious step to take, but the truth is that many individuals get these details wrong on their cards. For instance, if you want to add a personal touch to your business cards, you should include a popular nickname that you go by. If people call you Jon rather than Jonathan, it’s ideal to put “Jon” on the business card.
Also, be specific regarding your job title. Many business owners and employees put a general title such as “Founder” or “CEO” beneath their name, when in reality they fit into a specific niche in their company. Think about what a client might hire you to do, whether it’s graphic design or marketing consulting—nobody hires a “founder.”
3. Contact Information for Business Cards
This is how people will reach you, and is the most important information to consider. You have to tell people how to get in touch with you specifically, rather than your company. Business Card Mockup
While many include a general company email or phone number, a personal number or email can make you stand out among the competition, and help you come across as a company with humans as employees, as opposed to something resembling a corporate “entity.”
However, try to avoid including too much unnecessary contact information that can detract from the overall design.
These are simply some of the many ways to personalize your booklets and business cards and help encourage prospects to become customers.
Practicing these can make your business stand out among a sea of cold and distant companies that use outdated business card strategies. To get started on a professional business card or postcard printing project or, to learn more about our Chicago direct mail services, contact United Graphics & Mailing Group today.


Top 15 Best Travel Hacks



Exploring parts unknown, whether domestically or internationally, is a pastime that hundreds of millions of individuals embark on each year. 
1. Follow these travel tips for cheap flights
A budget-friendly flight isn’t impossible to find, you just need to know how to go about booking it. These tips for cheap flights can help you get to your destination with a little extra cash in your pocket:
·        Book at least three weeks in advance. Ticket prices tend to increase a few weeks before your departure date.
·        Be flexible with your travel dates. The cheapest day to fly domestically can vary by airport, so check your local carriers for the lowest rates. If you’re traveling internationally, Thursday and Friday flights usually offer the best deals.
·        Consider flying on a budget airline. Be wary of additional fees for carry ons and don’t plan on getting any free snacks or drinks
·        Keep an eye out for last-minute getaways and all-inclusive trips Mockup

2. Stash a mini duffle bag in your suitcase
Let’s be honest—everyone needs a souvenir (or many souvenirs) from their travels, but figuring out how to bring them all home can be a challenge. Pro tip: Instead of trying to fit them all in with your luggage, just bring a separate bag to pack them in. Consider a duffle bag that’s small enough to be used as a carry on (and just make sure you aren’t putting anything in it that might be flagged by security).

3. Get to know your destination on a food tour
This travel hack is one of our top international travel tips. No matter where you go, there is no better way to get to know your destination than with a local food tour. You can learn a lot about the people and culture of a city through what they eat.

4. Call your cell phone provider for international options
If you’re traveling to another country, you don’t want to get there and realize your cell phone doesn’t work—or worse, come home to a massive bill due to roaming charges. Many providers have plans that allow you to use your domestic call, text, and data plan for a set daily fee, but check to make sure your plan is supported in the country you’re traveling to. PSD Mockup

5. Plan ahead with skip-the-line tickets from PlacePass
If you’re traveling somewhere new, you don’t want to show up to your destination with nothing planned and nowhere to go. Skip-the-line tickets can get you easy access to some of the world’s top destinations and will save you a ton of time from having to stand in long, tourist-filled lines. 
6. Get yourself the perfect suitcase

An essential on our list of travel hacks is to get yourself a suitcase that meets your travel needs. An organized suitcase can help keep your stress levels low, your packing game on point, and leave plenty of room for souvenirs. Which suitcase you choose depends on your own personal taste and style.
7. Invest in packing cubes
It’s not what you pack, it’s how you pack, and our travel hacks would be incomplete if we didn’t mention packing cubes. Packing cubes let you separate your stuff into different categories, like airplane essentials, toiletries, hotel necessities, and clothes, so you can find what your need quickly and easily.

8. Use toiletry bags and small containers for liquids
Every list of travel hacks has this oldie but goodie on it—pack your bathroom essentials, like makeup, deodorant, Q-tips, and cotton balls, in a toiletry bag for easy access and put your liquids in small, easy-to-pack containers. Your toiletries might come in handy if you want to freshen up on a long flight or have an activity planned as soon as you land. And don’t be that person in the airport frantically rifling through their suitcase at security—if you’re only planning to use a carry on, pack your liquids on top so you can easily take them out for inspection.

9. Save a custom map of your destination and itinerary
If you’re going to a previously unexplored country or destination where you don’t know your way around, Google Maps lets you create a map with your hotel and key points and save it offline for easy access. First, make your own map and pin all the places you’ll need to get to. Google maps lets you:
·        Personalize your map with icons, colors, photos, and videos
·        Add points or draw shapes
·        Import maps from spreadsheets
·        Search, find, and save places
10. Don’t forget a power adapter and converter
This is another one of those travel tips that is so simple but so important to remember if you’re traveling abroad. Do not, we repeat do not, forget a power adapter. If you’ve traveled internationally before, you know that different countries have different electrical outlets. In fact, there are at least 15 different types around the world. A power adapter works as a go-between—one side plugs fits into the prongs of the outlet and your devices plug into the other side.

11. Pack a water bottle with a filter
If you’re worried about drinking the water when you reach your destination, or you’re heading out on an adventure where there will be no running water and only streams to drink from, a water bottle with a built-in filter will be your best friend. Not only will it give you peace of mind as you quench your thirst, but it will also reduce the amount of plastic bottles you use.

12. Ensure a good night’s sleep with melatonin
Ah, melatonin—the natural sleep aid. Our list of travel tips wouldn’t be complete with a travel hack on how to combat jet lag and different time zones. This hormone is naturally produced in the body and is responsible for regulating your circadian rhythm and natural sleep cycle. In pill form, it’s widely available in the U.S. as an over-the-counter medication, but some areas of the world require a prescription. Studies have shown it’s a safe and non-addictive option to help you sleep.
If you’re taking an overnight flight, take a pill about 30 minutes before you want to catch some shut eye. It can help you fall asleep (and stay asleep) so you feel rested when you land. Stick to the recommended dosage listed on the bottle to avoid any potential adverse effects.
13. Bring a cross-body bag for everyday use
The last thing you want when you’re traveling is to have your hands and pockets bogged down with everyday accessories like your sunglasses, camera, wallet, phone, and lip balm. Throw a cross-body bag into your suitcase as you’re packing to use for day trips and daily activities. It can hold everything you need so you’re hands are free to eat, drink, and explore.

14. Remember to pack a power bank
Picture this: You’re in the most scenic place you’ve ever seen and are about to snap the most insta-worthy pic of all time. You grab your phone—only to realize the battery is dead.
This doesn’t need to be a travel catastrophe if you one of our most important travel hacks—pack a power bank. These nifty portable batteries can be used to charge your mobile devices when you don’t have access to an outlet and charger. They range in size and capabilities, and what you get depends on your needs. Look for features like fast charging, input and output ports for device compatibility, and wireless charging.
15. Utilize Google Translate
Finally, this travel tip comes in handy when you travel to a country where you don’t know a lick of their language. Google Translate lets you translate any word or phrase right from your phone. You can even download a language onto your Google Translate app to use as reference without utilizing any data. Follow these steps to use it:
·        Download the free app to your iPhone or Android
·        At the top of the screen, set your native language as the language you’re going to translate from
·        Choose the language you want to translate to from the drop-down menu
·        Tap “Touch to Type”
·        Type in the word or phrase you want to translate and tap the blue arrow
·        The translation will appear in the blue box

The best laid travel plans involve plenty of planning and organization. These travel hacks and packing tips can help your next trip go smoothly, so you can spend more time enjoying your destination.

Top 10 myths about graphic design



Graphic design is the craft of creating visual content to communicate messages. Applying visual hierarchy and page layout techniques, graphic designers use typography and pictures to meet users’ specific needs and focus on the logic of displaying elements in interactive designs to optimize the user experience.
Top 10 myths about graphic design :
1. Graphic design is just about creating logos
Logos are an important graphic design asset for any business. They become an emblem of your company, which people will come to identify with your brand values and what you offer. 
Graphic design isn’t solely about creating logos. Graphic design is the art of creating visual content to communicate a certain message. Mockup
2. Graphic design is only for print mediums
In 2018, graphic design encompasses a wide range of digital mediums, perhaps even more so than print. This includes website banners, social media graphics, and email newsletters. Many graphic designers even find that their roles now cross over with web and UX (user experience design), content creation and social media.
3. Graphic design only uses still images
Graphic design is no longer limited to still imagery or graphics. As video continues to grow into one of the most powerful advertising mediums, animation and videos are becoming an important part of the graphic design toolkit. This includes GIFs, graphics for YouTube videos, animated infographics and social media ads featuring a slideshow of images and graphics.
4. You need fancy tools for graphic design
Most professional graphic designers use complex design software and a tablet with a stylus for freehand design elements. While these resources can give designers more freedom with their designs, they can be quite expensive and take years to master. The good news is, the average person doesn’t need to invest in these pricey tools to create graphic design elements.
There are many free design tools on the market (including Canva) that make graphic design easy and accessible. Using these tools for every piece of branding collateral will help give your brand an elevated and professional look.
5. Graphic design is just about picking the right font
The art of arranging text is one of the key elements of creating beautiful designs. However, this is not simply about choosing a font that looks good. You must consider which font type suits your brand message, values and target demographic. PSD Mockup
6. Graphic design is about following visual trends
As with any creative industry, trends rapidly come and go in the graphic design world. In 2018, it was all about handwritten fonts, pastel colors, and textures. It’s more than likely that 2019 will bring with it a new crop of visual trends.
It's the job of graphic designers to stay on the pulse of these trends, but not be a slave to them. The same can be applied to beginners who are creating graphic design assets for their own business.
Trends can be fun to incorporate into your designs, but they shouldn’t be the main focus. Designs that incorporate fleeting trends can easily look dated a few months down the track, meaning they will no longer have a powerful impact on their audien.
7. You need to be a natural born creative to do graphic design
It’s true that many graphic designers have a natural creative streak and visual eye, hence why they gravitate towards the field. However, that doesn’t necessarily mean that you have to be a natural born creative to make effective designs. Like anything, graphic design is a skill that can be taught and learned.
Contrary to popular belief, it’s not always just about having a vision and magically bringing it to life. Graphic design is as much a science as it is an art. There is a method and technique to it, which begins with being aware of the various elements that make up a powerful and effective design.
8. Graphic design is about making things pretty
This design concept for alcohol brand 19 Crimes is far more gritty than it is pretty, but the grunge aesthetic perfectly complements the brand. By Cory Andres via Dribbble.
One of the biggest misconceptions about graphic design is that it is simply about making things look ‘pretty’ or aesthetically pleasing. However, this is not always the case. Firstly, ‘pretty’ is a highly subjective term. What one person thinks looks good, may look tacky or messy to another. Secondly, ‘pretty’ isn’t always the goal of graphic design. While making designs look neat and beautiful in the traditional sense may work for a women’s beauty or fashion brand, this may not necessarily work for a men’s hardware brand.
The objective of the design isn’t always to make the audience think, “Oh, that looks pretty” either. Sometimes, it’s to shock the viewer, prompt thought, or even make them angry.
9. Graphic design is about what the creator thinks looks good
Similarly, graphic design isn’t just about what the creator thinks looks nice in a design. Of course, it’s important for a designer to use their best judgment as to what is going to look best on the page. Ultimately, designers shouldn’t be designing for themselves or even their client, but rather their audience. Often, professional graphic designs are required to put their personal tastes aside in order to create visuals that are going to resonate with their audience. The same approach should be taken by people DIYing their graphic design using an app like Canva.
10. Graphic design is about creating 100% original designs every time.
Originality is important when it comes to graphic design—it’s what allows you to set your brand apart from competitors. However, this doesn’t mean you have to create 100% original designs from scratch every time you want to make visual materials. Even professional graphic designers set up templates, for when they are going to be creating similar assets on an ongoing basis. This allows them to achieve consistency across their brand collateral.


Tuesday, June 2, 2020

Why Is Good Packaging Important


If you have ever scoured the shelves of your local retail store and seen products with packages that seemed obnoxious, overwhelming or even too plain, you understand the importance of product package design.


The package design of your product is like the face of your product. It is the first thing consumers see about your product. Whether your packaging leaves your product visible or invisible, your packaging still plays an important part in the opinion consumers form about your product before ever opening it.
If consumers are turned off by your product's package, chances are they will not buy it and will never discover the importance of your actual product.
Unless you are a graphic designer, it is best to leave the product package design for your product to the specialists that do this for a living.
Letting a graphic designer design your package allows you to have a package that is attractive, easy to read and informative. Graphic designers understand what works in each industry and know how to make the most of your package so that it catches consumers' eyes, as well as keeps their attention for more than a few seconds.
The shelves are packed with competition, which is why it is important to have an edge on shelf space and the attention of consumers.
Your product package design also serves as a message to consumers. It is what gives consumers an idea of what your product is and how it works without having to read the fine print or thoroughly read the instructions.
Consumers want to be able to glance at a product and be able to understand what it is and how it works in a matter of a few seconds. If it takes more than a few seconds, chances are consumers are going to move on to the next product on the shelf.
The competition is too fierce and time is too short for most consumers to make choosing a product a lengthy process.
Since your time is so short to grab the attention of consumers, as well as to keep their attention, it is important to utilize the best product package design possible. The best way to ensure you are using the best is to use a graphic designer that has helped various industries and understands what works and what does not when it comes to package design.
It is not worth leaving your product to chance with poor package design - use the experts and give your product what it deserves.

Why Is Branding Important For Your Business


The success of a business depends on many aspects. These aspects may vary from management, products and services, rules and regulations, marketing strategies, business location, working relationships, and many more.


On the internal part of the business, it would vary depending on how the management handles its people or well, or how the employers work well with each other. On the external part of the business, its success depends on how the products and services are marketed, designed, or branded. But overall, all of these aspects are important in ensuring the future success of the company.
When talking about the external aspects of the business, advertising or marketing is one of the most important and influential. This is the strategy used by the business to promote their products through media - may it be through television, radio, brochures, flyers, magazine or newspaper ads, or online advertising. Mockup
This marketing strategy may include factors like creating tag lines for the business, logo, branding, packaging, and others. For a business to become recognized, it should be able to create a retail brand design that would attract people. This specific design would help the business be easily remembered or hard to forget.
Retail brand design may involve creating logos, designing brochures, website designing, creating printed material, etc. Creating these designs is very important for two main reasons:
1. Brand consistency will build brand recognition.
The branding of the product can become the most important asset of the company. It should not be considered a lesser priority than the other aspects of the business. The brand of a business will make the consumers think about the company and what it offers, as well as other thinks related to the business. So establishing a brand for your company will include the logo, stationary, marketing literature, or even a website. The process of branding should also include establishing the voice of the company. This includes all communication done by the company, may it be through written or oral communication, visual images of printed materials, and online or offline communication. Logo Mockup
2. Brand recognition will lead to brand growth.
According to research, the value of the brand will represent 15% of the overall value of the company. Compared to bigger companies, that percentage is equivalent to 50% of their company's value. Therefore, achieving a 15% positive result is important and very helpful for a business. This would mean that when the brand identity of the business is strong, it would have a substantial impact on the business that would generate positive results.


Graphic Design Vs Brand Design



Many companies believe that logos, headers, and business cards are what make a brand. They’re wrong. Understanding the difference between branding and graphic design is the first necessary step to creating your own brand that is unique, strong and alive. Mockup
What is Graphic Design?
The graphic designer handles all visual solutions for the brand development process. They are the guardians of your visual identity so that, whatever is being issued visually, stays cohesive on every platform. Graphic design is anything that is created by a professional graphic designer for your business.
While their contribution to the graphic design branding process is primarily at the end (because they are the ones that have to materialize ideas into something palpable, and, tangible) they should also be part of the entire creative process.
The graphic designer branding campaign is like that of a personal shopper, stylist and tailor all in one. They make sure that you look good at all times no matter the occasion. They take your personality and transform it into a visual medium (your clothing) in hopes of attracting like-minded people.
Graphic Design Is the Skeleton
When thinking about what makes a brand, it’s natural to start with the visual cues: logos, headers, business cards, websites. In truth, these elements are only a very basic skeleton of what makes a strong brand.
Great designers are the guardians of your visual identity, taking great care to make sure that each element – colors, shapes, typography, and yes, the logo – is compelling and consistent across all environments. When done right, graphic design ensures that everything is cohesive and in its right place, like a proper working skeleton.

What is Branding?
“BRANDING is any conscious activity that the company performs to try to influence this set of perceptions in people’s minds.” – Brands Come True
Essentially, this means that everything you do for your company is considered branding and has the potential to be part of your brand. This can include your offices/stores, your vehicles, your social media presence, your shipping, your website, your customer service, your employees and yes, your best graphic design logos. PSD Mockup
If high end graphic design is the master tailor, then branding is your attitude/personality. You develop this on your own, over several years. Your personality consists of your past experiences, relationships, and opinions. While your clothing can reflect your personality, it is hardly ever the other way around. Your clothing may draw them in, but it will be your personality that will make them fall in love with you. The same principle holds true with graphic design brand identity.
Branding Is the Body and Soul
But of course, a business can’t run on bones alone. To keep the metaphor going, branding is the entire fleshed out body. Not only one’s muscles and clothes, but one’s beliefs, behaviors, and personality. It’s everything from how your customer support answers the phone to the stock photography in your sales deck. Branding is any action a corporate body makes, and the art of branding is making that movement as deliberate and harmonious as possible.
Graphic design and branding are inextricably linked. Aesthetics mean nothing without a solid strategy, and a solid strategy means nothing if it can’t be expressed. As an agency, we constantly have to balance these two forces. Sometimes, that means choosing between something beautiful and something purposeful. In a perfect world, you’re able to get the best of both worlds, but at the end of the day, every decision must be made in service of adding depth to the brand.
Conclusion
Simply put, graphic design feeds your brand, your brand feeds your business. If your visual elements are competing with one another, you’ll never win the competition for your customer’s attention.

10 Books To Consider For Graphic Design



Graphic Design Books offer a great way of learning and at a much lower price than taking, for example, a specialist  Graphic Design course. By reading a well written and highly informative Graphic Design Book, you consume a huge amount of research and best practices in a relatively short amount of time, and it is one of the best ways to improve your Graphic Design skills.
Learning graphic design is a lifelong process, so graphic design students don’t worry: you’ll have plenty of time becoming an expert in your field. This said, I know that when you are getting started you are really eager to learn more quicker, that’s why I’m suggesting a selection of design books that are in my opinion worth reading for graphic design students, but also for others. Mockup
1. Making and breaking the grid
Some graphic designers are crazy about using grids in their designs, others depise it because they feel it makes all layouts look the same (or at least they think so). Even if you are one of those grid-haters, you should know what is a grid and how to use it. You can learn just that in this bookhttps://www.assoc-amazon.com/e/ir?t=&l=as2&o=1&a=1564968936&camp=217145&creative=399369.
2. The Elements of Graphic Design
A good book for beginners, learn some basics of graphic design as well as parts of the history. In this book you’ll learn some key concepts of space, unity, page architecture, and typography. Premium Mockup
3. Designing Brand Identity
Branding is much more than just logo design, it even goes beyond graphic design. This book is a real guide to become better at understanding what branding is and creating powerful brands. 
4. Paul Rand: a designer’s art
Learn directly from one of the iconic graphic designers of the twentisest century: Paul Rand. Here he describes his work with the same precision, economy and passion that he displays in his graphic designs, seeking to help us to understand the nature of his relationships with his clients, his audience and his art.
5. Type: A Visual History of Typefaces and Graphic Styles
Typography is one of the important basics of graphic design, and this book is one of the must-have if you plan to do a design career. It covers some typography history with works of masters of typography.
6. Thinking with type
Another great book about typography. It is a more practical approach to using typography in your designs, with many examples and theories about typography.
7. Stationery design now
An excellent book to get tons of inspiration. In it wou will see good examples of how stationery design should be done.
8. Package Design Workbook: The Art and Science of Successful Packaging
If you are interested by the multi-dimensional side of graphic design, then packaging is what you need to learn. Get started with this great book.
9. How to be a graphic designer without losing your soul
Perhaps one of the most important design books for graphic design students, it teaches you everything you need to know about making a design career, and you won’t learn that in school.
10. The Art of Color
Probably the best book ever written about color. Learn about the physics of color, how to mix it, color effects, color impression, and so much more.


Monday, June 1, 2020

6 Elements Of Poster Design



Creating a graphic design poster can be effective in relaying a specific message to a desired audience. It's a tried-and-true format that's been used consistently for over a century.
To get your message across, you must pay attention to all the elements at your disposal. With the help of these six tips, your graphic design poster will be more fluid, unified and persuasive. Mockup
1.Poster typography
The typography of a poster refers to the type of font and style utilized. One of the most overlooked but key defining aspects of a poster is the font usage. Whether a font is curly and wavy or rigid and strict can help to relay your message in a way that is not glaringly noticeable.
While it may be tempting to pick multiple creative fonts to relay your message, it's also vital to consider how it relays your message. Ideally, you want to choose two or three fonts total in your design. Fonts used for titles should be a display typeface (either creative or sans serif fonts), while fonts used for text should be serif fonts because they are easily readable by the viewer. These fonts should be different enough to be easily distinguishable from one another, but also able to create a unified design when used in the correct way.
For more formal and serious events, a combination of serif and sans serif fonts can be used to create visual diversity and not be too casual. Poster Mockup
2. Balanced poster design
Creating balance within your poster is essential to creating a unified, cohesive look. When design elements are not in balance, the viewer may feel uncomfortable looking at your design. In general, there are two different ways to create balance: symmetric and asymmetric.
Symmetric layout
In a symmetrically balanced layout, similar design elements are aligned in an equal way on either side of the vertical axis. Often, this results in a mirror-image effect. This layout is perfect for a formal or static look. This could include posters dedicated to formal events, art gallery viewings, and informative gatherings.
Asymmetric Layout
In an asymmetric layout, balance is achieved with an unequal arrangement of elements. Often, with the asymmetric layout, there could be a large object on one side balanced by a small object on the opposite side.
In general, these designs are more difficult and complex because the visual weight of each element and its arrangement need to be carefully considered. Asymmetric designs appear more casual than symmetric layouts and create excellent posters for rock concerts, museums and personal services.
3. Color in poster design
No matter who your audience is, color is a language that is universally appreciated and can communicate a variety of things. It doesn't matter whether you're using color to demonstrate a specific meaning or just to create a unifying background. Color can have several different meanings and implications based on the specific culture that you are in.
The following list under the color wheel defines common associations between colors and their psychological implications in Western culture:
Black: Elegant, mysterious, ominous, sober, sophisticated
Blue: Calming, honesty, cool, reliable, sad
Brown: Earthy, organic, rich, flavorful
Green: Natural, growth, financial wealth
Orange: Hot, active, tangy, childlike, gregarious
Purple: Regal, majestic, creative, futuristic
Red: Stimulating, exciting, dangerous, aggressive, sexy
White: Pure, innocent, clean
Yellow: Sunlight, citrus, imaginative, cheerful, cowardly
4. Contrast in poster design
One of the most important elements of design is contrast. Contrast occurs when you place two elements in opposing ways. This helps draw the eye and create a focal point within your design. There are many creative ways to integrate contrast within your design.
The elements you can use to create contrast include shapes, colors, lines, size and negative space. In the image below, you can see how the juxtaposition of distinct colors makes certain elements stand out.
5. Poster design hierarchy
In addition to contrast, incorporating hierarchy in your design also creates a focal point. Visual hierarchy is the arrangement or presentation of elements in a way that implies importance. Thus, it provides a direction for your eyes to move (from most important to least important).
Here are some ways to include hierarchy in your design:
·        Alignment
·        Color & contrast
·        Leading lines
·        Negative space
·        Perspective
·        Proximity
·        Repetition
·        Rule of odds
·        Rule of thirds
·        Size & scale
·        Spacing
·        Typographic hierarchy
Hierarchy is effective as a design principle because the human brain has an innate organizing tendency to place individual elements, shapes or forms into a coherent whole. When an element disconnects from the perceived whole, it stands out to the viewer. The elements that stand out the most are disconnected more severely.
6. Shapes in poster design
Shapes help create a path for the eye to follow as it scans the poster. Shapes can also give emphasis to the most important information in the poster. You can put a large rectangle behind the title or use the triangle of a mountain to point the eye upwards toward the headline.
Shapes can also alter the mood of a design. Softer shapes with curves, circles and organic lines can create a more fluid and relaxed mood. Triangles, squares and other geometric shapes with strong, sharp edges can create an entirely different mood.
Grids & proximity
One essential part in creating a cohesive design is placing a grid. Grids are tools for organizing space, text, images and other elements placed in a design. They add structure and provide graphic designers with three tools to be successful: order, efficiency and consistency.
Order
Using a grid helps viewers to more easily find information. Grids are a natural extension of this simple order and organization. They help your audience predict where elements and information will be, making it all easier to find and navigate.
Efficiency
If you're not using a grid, it can be hard to ensure that all items in your poster are aligned and exactly where you want them to be. Using a grid helps to eliminate this pain. The wide variety of vertical and horizontal grids give designers room for endless creativity.
Consistency
Grids provide the user with a successful path to structural harmony in the design. Grids also offer a guide to the proper placement of information and visual hierarchy.
Creativity partnered with these guidelines can lead to amazing ideas that will power your next project. For easy tools, helpful tips and creative ideas, take a look at Lucidpress's poster templates.


Importance Of Digital Business Card



We live in the Internet age where a majority of our personal and business activities depend on computers and electronic devices. This digital life is what lead to the creating of the electronic calling card. The eBusiness card started as a novelty to become a necessary business networking tool.
What is a Digital Business Card?
These modern contact cards can now be sent and received electronically via wirelessly using tools, e-mail, internet, SMS, or by Bluetooth instead of using paper as a medium. Mockup
What are the Types of Digital Business Cards?
There are four main types of business cards; Phone contact cards, e-mail based business cards, social networking sites as business cards, and tools and applications such as Pokens or the iPhone used to exchange business card data.
The Phone calling card and the e-mail based digital contact card are quite interchangeable as you can send e-mail through phone now and you can also e-mail using your phone.
The main difference is that phone-based digital calling cards operates from your phone and makes use of SMS or Bluetooth functions while E-mail based digital calling cards, operates from your e-mail account. Business Card Mockup
Examples of Phone-based digital contact cards are Contxts, TxtID and DUB. Contxts lets you send and receive calling cards via SMS, while TxtID is a service that works by having the other party text your username to a six digit number and where they will receive your contact info via SMS.
To use DUB contact cards, an account must first be created on their website, thereafter you can then have it sent to other users by email or SMS, simply by sending a text message to the DUB site. These services start with free program options, but usually offer paid services that allow you to access more function or send and receive more digital calling cards.
For E-mail based visiting cards, companies such as Drop Card and Weavemet offer such services. Both of the companies offers services that works similar to Contxts and TxtID where you create a profile on their site, text the e-mail address to a dropcard number and your contact will receive your contact card in their e-mail.
The third type is using your social networking profiles such as Facebook, LinkedIn and Google profiles as contact cards. There is also a service that aggregates all your social network profiles like MyNameIsE which is a site that collects all of your social profiles into a virtual calling card that can be accessed via mobile web.
The last category of digital visiting card are devices such as iPhone apps or Pokens that you use with other people with the same devices where the device trades the contact information. Some of these apps specialize on contact data entry. Examples of these iPhone apps are vCard and BeamME.
What is the Advantage of a Digital Business Card?
Digital business cards offer a lot of advantages, here are some of them:
1.      It's easier to create. Since digital business cards do not really require any aesthetic styling, you do not have to worry about designing one. The person you give it to will not lose it since digital calling cards cannot get lost or left behind because your contact will always have it in their email-account, phone, or other web based contact sharing account.
2.      It's eco-friendly. Digital contact cards do not require paper so you will be helping the environment if when you use electronic business cards.
3.      It's efficient. When handed a paper calling card, most people scan it or enter the data on their phones or computers, but if your calling card is already given digitally, the recipient will not need to go through the hassle of encoding it anymore.
4.      As mentioned earlier, digital calling cards are often asked for, especially since most people use internet phones and iPhones where providing digital contact cards are more handy for these tech savvy people. It is really useful to get yourself a digital calling card in order to stay connected whether for personal use or for business purposes.