Almost everyone has designed a poster or flier at some point. Whether it was for self-promotion or a client, posters can be a fun way to present a message and do some interesting things with design.
1. Make it Easy to Read from a Distance
The top priority of a poster is generally to expose someone to an event. Key information should be easy to read from a distance to held draw people to the poster and create a hierarchy in the text.
Headline: This is the main (and largest) text element in the design. It can be in addition to an art element or it can be the art element.
Details: As for sizing, there are two options – drop the size to about half of the main headline for very clear hierarchy or continue to use a larger size and use another technique for contrast.
The fine print: This one explains itself. Commonly seen on posters to promote movies, it’s everything else that someone decided needed to be on the poster. Make it small and keep it out of the way.
2. Amp Up the Contrast
Think about a big color background as well. Many times poster designers start with a white canvas. If your printer allows, use a high color background with a full bleed to make your poster stand out from all the rest. Mockup
3. Consider Size and Location
Knowing where the design will live can help you make choices about how to create it. Not only is visual contrast important within your design, it is an important external factor as well. Think of it this way: If your poster is going to hang on a green wall, you probably want to use a contrasting color scheme so the design does not blend into the environment.
4. Make a Mini Version
While poster design is primarily a print project, create mini versions that can be used in other places as well. Remember one of those basic principles of marketing – a person needs exposure to something 20 times to remember it. The multiple poster versions can help you accomplish just that.
5. Use One Big Visual
When designing posters, think tight — close-up crops of faces or elements, single item illustrations, a common scene with a sharp focal point, novelty typography with high intrigue. After you select a visual be careful about layering elements. Type and images need to have enough contrast so that they are independently readable.
6. Use Plenty of Space
When it comes to posters, use exaggerated spacing between elements. It may look a little funny to you at first, but the extra spacing will dramatically increase visual impact and readability at distances.
7. Include a Call to Action
The goal of every poster is to expose people to something. Most of these “touches” involve inviting someone to something, such as a concert or movie or another event. For that reason a call to action is vital. Think of it in the same way you would if designing a call to action for a website or app – give it a high-level of prominence in the design.
8. Create Focus with Typography
Keep the same typography principles in mind that you would with any other project – this is not the time to use 10 fonts in one location. But do experiment with bolder, wider, bigger typefaces that you might feel comfortable with otherwise.
9. Use a Cool Printing Technique
Talk to your printer in advance of settling on any special technique to make sure they can make the prints at the size you need. When it comes to printing techniques, there can be budgetary considerations as well. Some printing processes can be pricey; so make sure you have enough wiggle room with the budget before you get started.
10. Have Fun
Poster design is a place where designers can have a lot of fun. While there are plenty of things to think about and consider, this is an area where you can break the rules and go a little crazy with design.
Conclusion
In an age with so much design talk centering around websites and apps, the art of poster design is often an afterthought. Poster design can be fun and give you plenty of room to stretch your design muscles.
Posters can work in a variety of ways fo almost any project. They are a great form of promotion and can help expose the masses to your personal, business or client message.
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